Sunday, September 14, 2014

Ruta Sepetys: The Best Investment: How Do I Spend My Marketing Dollars?

New York Times bestselling author, Ruta Sepetys, discusses a variety of ways to spend your marketing dollars.


  • Let the kids run the school visits--for example, the theater groups, history class kids. They're more invested in the books if it's something they're interested in.
  • Try creating a profile page on 'Skype in the Classroom'._
  • Giveaway incentives for asking questions.
  • Book fairs, festival, conferences are great for networking which is often times an incentive.

Promo Materials:
  • Bookmarks, bookplates, postcards, and flyers are a great tool for promotion.

Social media:
  • Pick the social media outlets you like best and use those to connect with your readers.

Overall an inspiring and informative session from one of Midsouth's greatest success stories.

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