Sunday, September 14, 2014

Daniel Nayeri: How to Sell Me a Book

Daniel Nayeri is the director of children's publishing at Workman Publishing Company.

Workman is a fiercely independent publishing house.  Workman is one of the biggest of the indies.  Workman published WATER FOR ELEPHANTS, WHAT TO EXPECT WHEN YOU'RE EXPECTING, etc. 

Workman publishes the popular BRAIN QUEST games and workbooks and also is doing some Star Wars workbooks.

Workman depends heavily on their back list.  They have unique formats for their books.  Many of their books are interactive and have tactile features (ribbons, etc.). Their books are incredibly creative and truly different - for example, COLOSSAL PAPER MACHINES, in which readers are actually given step-by-step instructions on how to make said machines from cardstock included at the end of the book.

Key takeaway:  Workman wants definitive, useful, format driven books.

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